Trade Shows bring buyers into direct and intimate contact with highly reliable sources of real-time product information. Research indicates that 80% of visitors to exhibitions are decision makers….. who rate trade shows as the most cost effective form of information on new products.

The Business Tourism Company and On Show Solutions have teamed up to create an innovative opportunity for exhibiting at international business tourism trade shows. This alternative marketing platform, showcasing business tourism products from the region, was launched at EIBTM 2007.

THE FUNDAMENTALS

• Private sector driven for the private sector
• Opportunity to present directly to hosted buyers
• Pre-arranged hosted buyer meetings
• Less clutter and more visibility: maximum 12 exhibitors by invitation
• Managed by a highly qualified team
• Exhibitor synergies
• Flexibility of trade show platforms / price offerings

THE ROI

• Guaranteed appointments
• Presentation by exhibitor to Hosted Buyers
• Lists of Buyers provided before and after the show
• Exclusivity  - limited number of companies represented
• Less clutter
• More control
• Time and opportunity to ‘walk the floor’ and network
• Price competitive
• Sales lead management
• Web site listings
• Post show follow up

The Business Tourism On Show stand at EIBTM 2007

INNOVATION
‘If the other guy is getting better,
Then we had better be getting better quicker than the other guy is getting better,
Otherwise we are getting worse!’